case study

Librairie Imen — Magento 2 E-Commerce Case Study

Full Magento 2 replatform with custom theme, integrated POS system, SEO migration of 519 redirects, and multilingual support for a Tunisian bookstore.

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40% increase in online revenue Key result

The Challenge

Legacy system with no online storefront — manual order processing limited growth and customer reach.
Disconnected POS and inventory meant staff had to reconcile sales across two systems manually, leading to overselling and stock discrepancies.
Previous site had 519 broken redirects and deep SEO issues — zero organic visibility for key search terms like 'bookstore Tunisia' and 'acheter livre en ligne Tunisie'.

The Solution

Built a custom Magento 2 theme (Ideas2d/LibrairieImen) extending `Swissup/breeze-evolution` — optimized for fast rendering, multilingual content (FR/EN/AR), and a seamless mobile shopping experience.
Integrated a Laravel 11 + Filament POS system with thermal printer support — inventory syncs in real-time between the physical store and the online storefront.
Migrated 519 legacy URL redirects via MySQL script sourced from Google Search Console data, cleaned up orphaned database records, and restructured the sitemap for optimal crawl efficiency.

Results

55% LCP improvement 2.5s → 1.1s Largest Contentful Paint

40% revenue increase Online channel growth within 3 months of launch

519 redirects migrated Zero crawl errors — full organic traffic preserved

#1 for 'bookstore Tunisia' Page 3 → Page 1 in under 6 weeks

Migrated 519 redirects, cleaned up the database, and boosted our SEO rankings significantly.

— Librairie Imen

Tech Stack

Magento 2.4.7 | Custom Theme | POS Integration | Multilingual (FR/EN/AR) | Thermal Printer Support